SEM: Google Ads

Google Ads search campaigns that reach people at the very moment they search: keywords, ad copy, landing pages and conversion tracking.

The right keywords
Attention-grabbing ad copy
Conversion tracking set-up

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About this service

Reach the people looking for you, right when they search.

We plan and set up Google Ads search campaigns that target people searching for your services. Instead of spending your budget on the wrong searches, we focus on genuine enquiries. We can set up your campaign as a one-off, or look after its tracking and management as a separate service.

Carelessly built campaigns

Budget spent on the wrong searches
Generic ad copy
Ads that land on the home page
Results that are never measured

Digiso Google Ads

The right and negative keywords
Ad copy that stands out
Focused landing pages
Conversion tracking in place

Keywords and targeting

Show up at the right moment.

We research keywords for your services and area and show your ads to people making exactly those searches. Irrelevant searches are filtered out with negative keywords.

Ad copy

Ad copy worth clicking.

With eye-catching headlines, clear descriptions and extensions such as call buttons and sitelinks, we make your ads more visible and easier to understand.

Landing page

Turn clicks into enquiries.

We link your ads to a focused landing page that guides visitors straight to a form or a call. If you need one, we design that page for you.

Budget and tracking

Your budget under control.

We set your daily budget, locations and ad schedule around your business and install conversion tracking for forms, calls and sales, so you can see which searches bring enquiries.

Features

Get properly built Google Ads campaigns.

Everything your campaigns need, from keyword research to conversion tracking. Open each group to see the features.

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Keywords and targeting

Keyword research
Negative keyword list
Location targeting
Ad schedule planning
Competitor review

Ads

Search ad copy
Headline and description variations
Call, sitelink and location extensions
Google Ads tracking optional
Remarketing campaigns optional

Landing page

Focused landing page recommendations
Landing page design optional
Forms and call buttons
Mobile responsive layout

Measurement

Conversion tracking for forms, calls and sales
Google Analytics connection
Google Tag Manager set-up

One-off campaign set-up

Google Ads account set-up
Campaign structure and ad groups
Budget and bidding strategy
Campaign handed over to you, ready to run

Tracking and management (separate service)

Ongoing campaign tracking
Keyword and bid adjustments
Ad copy improvements
Negative keyword updates

How we work

A clear process from first call to launch

Review and keywords

We learn about your services, area and goals, then research the right keywords.

Campaign

Keywords Area Budget Ads

Campaign plan ready

Ads and landing page

We write the ad copy and plan the landing page your ads will lead to.

Set-up and tracking

We build the campaigns and set up conversion tracking for forms, calls and sales.

Launch and handover

We launch your campaigns and hand them over to you. If you prefer, we can take on tracking and management as a separate service.

Our work

We have supported hundreds of businesses across the UK.

From restaurants and healthcare providers to construction firms and consultancies, we have delivered digital solutions for businesses across many sectors. Explore a selection of our recent work below.

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FAQ

Frequently asked questions

We have answered the questions we hear most often about website projects.

How much should my Google Ads budget be?

It depends on your sector, area and competition. We agree a starting budget that suits your goals together. Your ad spend is paid directly to Google.

When will my ads start to show?

Once your campaigns are set up and have passed Google’s review, your ads usually start showing within a short time.

Do I need a landing page?

It is not essential, but sending people to a page that matches the ad makes it more likely they will get in touch. If you need one, we design it for you.

Can I have the campaign set up only?

Yes. We work in two ways: we can set up your campaign as a one-off and hand it over, so you manage it yourself; or, after set-up, we can look after its tracking and management as a separate service.

What is the difference between SEO and Google Ads?

Google Ads makes you visible straight away with paid ads. SEO helps search engines understand your site and builds visibility in organic results over time. The two can also work together.

Need more answers?Our team is happy to help with any question about your project.

Services

Our other services

Website

IT & Software

Marketing & Brand

Shall we plan your project?

Tell us what you need and we will come back with a clear, tailored quote. The first consultation is free.

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